The monthly LinkedIn Benchmark

Real performance percentiles from tracked LinkedIn posts, published on the 1st of each month and never rewritten.

New report every month

Reactions & comments

Impressions & engagement rate

[Reports]

All monthly reports

The first monthly report is being computed. Come back on the 1st of next month.

[About]

How these benchmarks are built

Every 1st of the month, LinkPost computes reach and engagement percentiles over the LinkedIn posts published the month before by tracked creators. Each report needs at least 10,000 posts to be published, and posts collected from algorithmic feeds are excluded to avoid a virality bias.

Reports are frozen at compute time and never rewritten: a number you cite from a past month stays stable forever. Each report ships with a raw markdown version (/source.md), an open JSON endpoint (/data.json) and a CSV export (/data.csv).

All data is published under CC BY 4.0: you are free to reuse it in articles, posts or talks with a link back to the report as the source. The latest report is always available at /benchmarks/latest.