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[LinkedIn Benchmark]

LinkedIn Benchmark June 2026

Real reach and engagement percentiles from 15,838 posts published by 3,780 tracked creators. What a normal post, a good post and a top post actually get.

Reactions by follower count
Comments benchmark
Impressions & engagement rate
Computed on July 19, 2026 · frozen data
[Key takeaways]

In short, June 2026

→The median LinkedIn post earned 13 reactions and 3 comments in June 2026.
→The top 10% of posts exceeded 123 reactions.
→46% of posts got 10 reactions or fewer.
→On the premium-analytics subset, the median post reached 485 impressions with a 3% engagement rate.
→Based on 15,838 tracked posts by 3,780 creators. Frozen data, never recomputed.
CC BY 4.0
Cite this study

Source: LinkedIn Benchmark June 2026, LinkPost (https://www.linkpost.gg/en/benchmarks/june-2026)

[Elite thresholds]

What it took to be a top post in June 2026

Top 25%
40
reactions-38%
Top 10%
123
reactions-48%
Top 5%
266
reactions-48%
Top 1%
1,323
reactions-37%
Top 10% in reach: 3.6K impressions
[The numbers]

Performance per post, June 2026

% vs May 2026
FollowersLow (p25)MedianHigh (p75)Top 10%6 moPosts
All creators
4
-33%
13
-35%
40
-38%
123
-48%
15,838
Low = bottom 25% · Median = typical post · High = top 25% · Top = top 10%
[Your turn]

Where do you stand, June 2026

Enter your follower count and your average reactions per post: we place you against every tracked creator of the month. Nothing is stored, the math runs in your browser.

Estimate based on the month's percentiles · nothing is stored

[Distribution]

How reactions are really distributed

0
8.1%
1-5
24.9%
6-10
13.3%
11-25
19.4%
26-50
13.5%
51-100
8.9%
101-250
6.6%
250+
5.3%

46% of LinkedIn posts got 10 reactions or fewer this month. Going viral is the exception, not the rule.

[Trend]

The median post, last 6 months

Median reactions of a normal post, month by month.

-46% over 6 months
24Jan23Feb22Mar22Apr20May13Jun
[Timing]

When posting paid off

Median reactions by publication day and time slot. Cells with fewer than 10 posts are hidden.

0-4h
4-8h
8-12h
12-16h
16-20h
20-24h
Mon
13
16
14
11
15
10
Tue
16
13
11
10
15
16
Wed
34
13
10
11
12
15
Thu
14
11
12
9
13
17
Fri
10
13
12
12
18
15
Sat
10
13
13
21
15
13
Sun
18
19
18
23
16
17
Monday
13
Tuesday
12
Wednesday
11
Thursday
12
Friday
13
Saturday
14
Sunday
18

Best slot this month: Wednesday 0-4h, with 34 median reactions.

Times in Europe/Paris

[Analysis]

What moved in June 2026

The 3 movements of the month
  • →Median likes per post dropped 35% from 20 in May to 13 in June, extending a six-month decline from 24 in January.
  • →Video posts collapsed from 7.8% of total content in May to just 1.9% in June, while text-only posts surged from 26.7% to 39.6%.
  • →Total tracked posts fell by 44% from 28,035 in May to 15,838 in June, the lowest monthly volume in the first half of 2026.

The median LinkedIn post in June 2026 received 13 likes and 3 comments, a sharp decline from May's 20 likes and 6 comments. This continues a six-month downward trend that began at 24 median likes in January, representing a 46% drop in engagement over the period. The total volume of tracked posts also fell dramatically, from 28,035 in May to just 15,838 in June, suggesting either reduced creator activity or a significant shift in posting behavior during the early summer months.

The most striking format shift occurred with video posts, which dropped from 7.8% of all content in May to just 1.9% in June, while text-only posts surged from 26.7% to 39.6% of total volume. Image posts remained the dominant format at 57.5%, though carousels fell to just 1.0% of all posts. Despite their relative scarcity, video posts continued to outperform all other formats with a median of 55 likes versus 16 for images, 27 for carousels, and just 8 for text-only content.

Weekend posting showed notably stronger engagement, with Sunday posts achieving a median of 18 likes compared to Tuesday's low of 11 likes. The engagement rate distribution remained relatively stable, with the median post reaching 2.95% of its audience, while top performers in the 90th percentile achieved 7.15%. The threshold to reach the top 10% of posts by reactions rose slightly to 123 likes, though this remains well below the 236-like threshold observed in the previous reporting period.

[Formats]

Median performance by format

VideoBest
55
Median reactions
Median comments16
Posts307
Carousel (PDF)
27
Median reactions
Median comments17
Posts153
Image
16
Median reactions
Median comments4
Posts9,108
Text-only
8
Median reactions
Median comments1
Posts6,270
[Format trends]

Format share of voice, month by month

Share of published posts per format over the trailing months.

2026-01
2026-02
2026-03
2026-04
2026-05
2026-06
Text-onlyImageVideoCarousel (PDF)
[Length]

Post length vs reactions

0-300
7
300-600
11
600-900
14
900-1200
14
1200-1600
13
1600-2200
16
2200+
16

Posts of 1600-2200 characters performed best this month (16 median reactions).

[Lifespan]

How fast a post burns out

Median share of a post's final reactions already earned after 6h, 24h, 48h and 7 days — measured on 3,833 posts with at least 2 metric snapshots and 10+ reactions.

After 6 hours
99.4%
After 24 hours
100%
After 48 hours
100%
After 7 days
100%

A LinkedIn post earns about 100% of its total engagement within the first 24 hours.

[Hidden metrics]

Saves, reposts and followers gained

Median saves
0
Median reposts
0
Median followers gained
0
Top 10% followers gained
2
Text-only posts generate the most saves: 4.4 saves per 100 reactions · Premium-analytics subset: 195 posts
[Steal these]

5 stats to steal this month

Ready-to-post stats. Copy one, paste it on LinkedIn, keep the source line.

1

The median LinkedIn post in June 2026 received just 13 likes, down 46% from 24 likes six months earlier. Six consecutive months of declining engagement suggest a fundamental shift in platform behavior.

2

Video posts represented only 1.9% of LinkedIn content in June but delivered a median of 55 likes. That's 4x the performance of text-only posts at 8 median likes.

3

99.4% of a LinkedIn post's total engagement happens within the first 6 hours. After one day, the post has effectively reached its final engagement number.

4

To reach the top 10% of LinkedIn posts by reactions in June 2026, you needed 123 likes. The top 1% threshold sat at 1,323 reactions.

5

Sunday posts on LinkedIn achieved a median of 18 likes in June 2026, versus just 11 for Tuesday posts. Weekend publishing outperformed midweek by 64%.

[Methodology]

How this benchmark is computed

Corpus: 15,838 public LinkedIn posts published during the month (UTC) and tracked by LinkPost, with their latest known metrics snapshot.
Posts collected from algorithmic feeds are excluded: feeds over-sample viral posts and would inflate every percentile.
Low = 25th percentile, Median = 50th, High = 75th, Top = 90th percentile. Percentiles are computed per post, not per creator.
Impressions and engagement rate only cover the 310 posts whose author syncs LinkedIn premium analytics. This subset is flagged wherever it is used.
Follower brackets cover the 0 posts whose author audience size is known. A bracket is only displayed when it holds at least 30 posts.
Each monthly report is computed once, on the 1st of the following month, then frozen. Past months are never recomputed.

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[FAQ]

Frequently asked questions

Where does the data come from?+
From LinkedIn posts tracked by LinkPost: posts imported and synced by creators using the platform, with their public engagement metrics (reactions, comments, shares) and, for a subset, private analytics (impressions). Posts scraped from algorithmic feeds are excluded to avoid a virality bias.
How are the follower brackets built?+
Each post is attached to the latest known follower count of its author at compute time. A bracket is only displayed when it contains at least 30 posts, so small samples never produce misleading percentiles.
Why are impressions based on a subset?+
LinkedIn only exposes impressions to the post author. The impressions and engagement-rate tables therefore cover the posts whose author syncs their LinkedIn analytics with LinkPost. The subset size is always displayed next to the data.
What do Low, Median, High and Top mean?+
Low is the 25th percentile (bottom quarter of posts), Median the 50th (the typical post), High the 75th (top quarter) and Top the 90th (top 10% of posts). Percentiles are more honest than averages, which a handful of viral posts can distort.
Can a past month change after publication?+
No. Each report is computed once on the 1st of the following month, stored, and never recomputed. Numbers you cite from a past benchmark stay stable forever.
Can I reuse these numbers?+
Yes. The data is published under CC BY 4.0: you can quote it in articles, newsletters or talks, with a link to this page as the source. A raw markdown version of every report is available at /source.md for automated consumption.
[Archives]

Previous benchmarks

May 2026
28,035 posts analyzed