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[Free LinkedIn tool]

What actually works on LinkedIn in 2026

The free, data-backed benchmark of best format, optimal length and top tactics — from 423 public LinkedIn posts.

Best format
Optimal length
Top tactics
Updated today
[Key takeaways]

What the data says

The best-performing format right now is Image with 34 average likes.
The optimal post length is 1500–999999 characters.
Based on analysis of 423 public LinkedIn posts.
[Formats]

Performance by post format

ImageBest
34
Avg likes
Avg comments14
Optimal length0–300
Text-only
17
Avg likes
Avg comments5
Optimal length900–1200
Video
16
Avg likes
Avg comments1
Optimal length0–300
Carousel (PDF)
4
Avg likes
Avg comments4
Optimal length—
[Length]

Optimal post length

0-300
19
300-600
23
600-900
15
900-1200
33
1200-1500
29
1500+
36

Posts in the 1500+ range get the most engagement.

[Tactics]

Top writing tactics

1
Variations typographiques
Used in 3% of posts
74
2
Symboles visuels
Used in 2% of posts
62
3
Hook
Used in 14% of posts
44
4
Preuve sociale
Used in 15% of posts
43
5
Polarisation
Used in 16% of posts
38
6
Vulnérabilité
Used in 22% of posts
37
7
Curiosity Gap
Used in 30% of posts
35
8
Contraste émotionnel
Used in 13% of posts
35
9
Micro Open Loop
Used in 26% of posts
34
10
Question ouverte
Used in 27% of posts
32
11
Open Loop
Used in 64% of posts
31
12
Pattern Interrupt
Used in 58% of posts
29

Get the full 2026 LinkedIn Benchmark

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[FAQ]

LinkedIn benchmark FAQ

Where does this LinkedIn benchmark data come from?+
It is computed from millions of public LinkedIn posts analyzed by LinkPost. We aggregate engagement (likes and comments) by format, length and writing tactic. No private or personal data is used.
How often is the benchmark updated?+
The dataset is refreshed weekly, so the numbers reflect what is working on LinkedIn right now, not last year.
What is the best-performing LinkedIn post format?+
It varies week to week, but text-only and carousel (PDF) posts consistently rank among the highest. The live table above shows the current ranking with average likes per format.
What is the optimal LinkedIn post length?+
The benchmark shows the character range that gets the most engagement on average. Use the optimal length highlighted in the length section above as your target.
Which writing tactics get the most engagement?+
The tactics leaderboard ranks proven techniques (hooks, open loops, social proof, and more) by average likes and how often they appear in top posts.
How are the averages calculated?+
For each format, length bucket and tactic, we average the likes and comments across all matching posts in the period, then compare against the previous period to show trends.
Is the LinkedIn benchmark really free?+
Yes, 100% free and no signup required to read the data. You can optionally leave your email to receive the full report and monthly updates.
Can I cite these LinkedIn statistics?+
Yes. Please credit LinkPost and link to this page. A machine-readable version is available at /linkedin-benchmark/source.md.