LinkPost
Login
LinkHub

LinkHub

Attract qualified clients on LinkedIn with your comments

LinkPost

LinkPost

Create viral LinkedIn content, scientifically

LinkEarn

LinkEarn

Win unlimited clients through LinkedIn — without spending hours on it.

LinkMagnet

LinkMagnet

Distribute your lead magnets automatically on LinkedIn

LinkPost

© 2026 LinkPost. All rights reserved.

See what others don't.

Features

AI post generatorVirality scoreAI LinkedIn coachMulti-source repurposingMCP integrationAI visualsLinkedIn analyticsContent calendarSpy modeViral inspirations

Free tools

LinkedIn Post AnalyzerLinkedIn Benchmark 2026Engagement Rate CalculatorHook GeneratorHeadline generatorHeadline examplesAbout generatorAbout examplesLinkedIn Profile CheckerViral rules & tacticsSecret AdmirersLinkedIn trends

Resources

BlogPlaybooksMonthly LinkedIn Benchmark

Comparisons

See all comparisonsLinkPost vs TaplioLinkPost vs MagicPostLinkPost vs AuthoredUp

Legal

Privacy PolicyTerms of Use

LinkPost is not affiliated with, endorsed by, or sponsored by LinkedIn Corporation.

LinkPost

Have a question?

Mathilde is here to help

Hi!

I'm Mathilde from the LinkPost team. How can I help you?

Press Enter to send

[Free LinkedIn tool]

What actually works on LinkedIn in 2026

The free, data-backed benchmark of best format, optimal length and top tactics — from 3,373 public LinkedIn posts.

Best format
Optimal length
Top tactics
Updated today
[Key takeaways]

What the data says

The best-performing format right now is Video with 115 average likes.
The optimal post length is 1200–1500 characters.
The strongest tactic combo is Hook + Open Loop (+22% engagement lift).
Based on analysis of 3,373 public LinkedIn posts.
[Formats]

Performance by post format

VideoBest
115
Avg likes
Avg comments10
Optimal length900–1200
Image
49
Avg likes
Avg comments15
Optimal length1200–1500
Carousel (PDF)
48
Avg likes
Avg comments12
Optimal length1500–3000
Text-only
21
Avg likes
Avg comments6
Optimal length300–600
[Length]

Optimal post length

0-300
22
300-600
38
600-900
31
900-1200
49
1200-1500
60
1500+
52

Posts in the 1200-1500 range get the most engagement.

[Tactics]

Top writing tactics

1
Open Loop
Used in 0% of posts
873
2
Question ouverte
Used in 0% of posts
584
3
Donnée chiffrée
Used in 0% of posts
530
4
Symboles visuels
Used in 0% of posts
530
5
Hook
Used in 0% of posts
439
6
Vulnérabilité
Used in 0% of posts
342
7
Micro Open Loop
Used in 0% of posts
6
8
Preuve sociale
Used in 0% of posts
4
9
Citation mémorable
Used in 0% of posts
3
10
Pattern Interrupt
Used in 0% of posts
3
[Combos]

Winning tactic combos

Hook+Open Loop
+22% engagement lift
Hook+Question ouverte
+22% engagement lift
Open Loop+Question ouverte
+22% engagement lift

Get the full 2026 LinkedIn Benchmark

Receive the complete report plus a monthly refresh straight to your inbox.

No spam. Unsubscribe anytime. Used only to send you the benchmark and LinkPost tips.

[FAQ]

LinkedIn benchmark FAQ

Where does this LinkedIn benchmark data come from?+
It is computed from millions of public LinkedIn posts analyzed by LinkPost. We aggregate engagement (likes and comments) by format, length and writing tactic. No private or personal data is used.
How often is the benchmark updated?+
The dataset is refreshed weekly, so the numbers reflect what is working on LinkedIn right now, not last year.
What is the best-performing LinkedIn post format?+
It varies week to week, but text-only and carousel (PDF) posts consistently rank among the highest. The live table above shows the current ranking with average likes per format.
What is the optimal LinkedIn post length?+
The benchmark shows the character range that gets the most engagement on average. Use the optimal length highlighted in the length section above as your target.
Which writing tactics get the most engagement?+
The tactics leaderboard ranks proven techniques (hooks, open loops, social proof, and more) by average likes and how often they appear in top posts.
How are the averages calculated?+
For each format, length bucket and tactic, we average the likes and comments across all matching posts in the period, then compare against the previous period to show trends.
Is the LinkedIn benchmark really free?+
Yes, 100% free and no signup required to read the data. You can optionally leave your email to receive the full report and monthly updates.
Can I cite these LinkedIn statistics?+
Yes. Please credit LinkPost and link to this page. A machine-readable version is available at /linkedin-benchmark/source.md.