The LinkPost blog
LinkedIn data, strategy and tactics, measured across more than a million posts. No hacks: what actually works, in numbers.
Latest articles
How many times should you post per week on LinkedIn
Posting frequency is one of 4 placebos identified across 438,413 posts: neither 3 nor 5 times a week guarantees better reach.
Commenting in the first 10 minutes = 7× more reach
Measured across 300,000+ comments and 118M tracked impressions: posting your comment within the first 10 minutes earns 7× more reach than commenting after 24 hours.
The LinkedIn carousel: when to use it and nail it
The LinkedIn carousel generates 2.3× more median impressions than text-only posts. Here's when to use it and how to make it work.
Do external links kill your LinkedIn reach? (-36%)
Across 358,021 posts analyzed, those with an external link show 36% fewer impressions. A measured correlation — not necessarily a direct penalty.
The best free LinkedIn tools in 2026
Post Analyzer, Profile Checker, LinkHub, LinkMagnet: the free tools to create, optimize, and distribute on LinkedIn in 2026.
We analyzed the emotion of 350,000 LinkedIn comments
Over 90% of LinkedIn comments are positive — validation, agreement, gratitude. Here's what that means for the algorithm and your content strategy.
How to find LinkedIn post ideas (no more blank page)
Content pillars, structured watch, systematic recycling: a three-step method to never run out of LinkedIn post ideas again.
The Best (and Worst) Time to Post on LinkedIn
Morning slots (7–10am CET) average a median of 16 likes, noon gets 25 — our analysis of 359,000 posts shows the worst time to post is when everyone else does.
The structure of a LinkedIn post that works (hook, body, CTA)
Hook, scannable body, TOFU CTA: the structure measured across 438,413 posts that separates a flop from a viral post.
Should you post on weekends on LinkedIn? (what the data says)
Median of 20 likes on weekends vs. 17 on weekdays: across 359,000 posts analyzed, posting Saturday or Sunday outperforms — for a counter-intuitive reason.
How to know if your LinkedIn post will work BEFORE publishing
34.8% of LinkedIn posts flop at under 10 likes. Here's how to spot yours before you publish — using 33 criteria measured across 516,000 posts.
What's a good LinkedIn engagement rate in 2026 (data)
The median LinkedIn engagement rate is 2.99% in 2026. First-party benchmarks measured across 516,144 posts.
The Best Taplio Alternatives in 2026
Done with Taplio? Here are the 5 best alternatives to create, analyze, and schedule your LinkedIn posts in 2026.
Which writing tactics actually work (analysis of 350,000 posts)
Social proof, vulnerability, quantified proof: we measured median likes for 6 tactics across 350,000 LinkedIn posts. Social proof wins with 36 likes.
The LinkedIn hook: writing an opener that stops the scroll
Opening with a number generates +17% median engagement on LinkedIn. Measured across 359,000 posts. Your hook decides everything before the 'see more' click.
Text, image, video, carousel: which LinkedIn format performs
Carousels dominate reach (2.3× text). Video and carousel lead on engagement. Text-only posts get 2× fewer likes than video. The data.
How the LinkedIn algorithm works in 2026
Dwell time, velocity, comments: what actually decides your reach in 2026, decoded across 438,413 posts. Plus the 4 tips that do nothing.
1 in 3 LinkedIn posts flops: the real distribution of virality
34.8% of LinkedIn posts get fewer than 10 likes. Only 14.4% break 100. Virality follows a power law — and that changes everything about how you post.
The best AI LinkedIn post generators in 2026
Every AI LinkedIn post generator writes text. Only one tells you if your post will actually work before you publish. An honest 2026 comparison.
The ideal LinkedIn post length (measured on 359,000 posts)
Should you keep LinkedIn posts short? No. Across 359,000 posts analyzed, median engagement doubles as length increases. Here are the real numbers.
Awesome second post
This is my first post. I'm so excited!
Favorite Things
In this post I'm going to tell you about my favorite things.