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By Yannis Haismann, co-founder of LinkPost ·
LinkedIn Trends is the free, public ranking of LinkedIn topics by momentum and average engagement. It shows what's exploding, what's fading, and which format performs best per topic. Calibrated on 300,000+ analyzed LinkedIn posts, the ranking refreshes every Monday, and each topic has its own detail page.
LinkedIn Trends ranks LinkedIn topics by momentum: the change in engagement from one week to the next. You see at a glance which topics are gaining ground, which are losing it, and where the audience's attention is concentrated this week.
The ranking draws on an analysis of 300,000+ LinkedIn posts. For each topic, the tool shows its momentum, its average engagement, and the format that performs best. It's 100% free, no signup, and every topic opens its own detail page.
A topic is a content theme tracked week after week. Its momentum measures whether engagement around that theme is accelerating or slowing down. It's this direction signal, not just raw volume, that tells you where to place your next post.
Alongside momentum, the tool shows each topic's average engagement: the typical interaction level of posts on that subject. A theme can be stable yet already highly engaging, or rising fast off a still-low base. Crossing the two stops you mistaking a real wave for a one-off spike.
For each topic, the tool identifies the format that performs best: text only, carousel, image, video. The right angle in the wrong format leaves reach on the table, so this signal tells you how to package your idea before you even write it.
Momentum compares a topic's engagement this week to its engagement the previous week. A clear rise signals a topic that's accelerating, a drop one that's fading. It's a measure of change, not an absolute counter: a small topic accelerating fast can outrank a large topic that's flat.
The ranking refreshes every Monday on the basis of the 300,000+ analyzed posts, so you start your content week with an up-to-date snapshot. You don't wait until the wave is obvious to everyone: you catch it while it's still building.
Three states sum up a topic's life: rising, stable, fading. Each calls for a different decision. Reading these signals correctly means knowing which topic to bet on, which to keep in reserve, and which to let pass.
A rising topic is gaining engagement versus last week. That's your window: publish while attention is climbing, not at the peak when everyone has already saturated the subject. The earlier you post on a rising wave, the higher the potential reach.
A stable topic holds steady engagement week over week. It's a reliable bedrock subject, perfect for your usual cadence. It won't give you the spike of a hot topic, but it performs predictably and compounds your authority over time.
A fading topic is losing engagement: the audience is moving on. Unless you have a genuinely fresh angle, it's not the moment to invest your best post here. Keep it on watch, it may rebound, but favor a rising topic for the most important slot of your week.
Spotting a rising topic isn't enough: you still have to write it in the right format and the right angle. That's where LinkPost takes over. It generates 25 variants per topic, scores 300+ factors with a 33-criteria virality prediction and 27 factors personalized to your style, then lets you schedule and analyze your publications.
There's no free trial of the full product: LinkedIn Trends is the free tool, and LinkPost is the next step when you want to turn a signal into a post that performs. Across LinkPost's 20 most active users: x1.93 average likes over 60 days, x3 on the best post.
| Signal | What it means | What to do |
|---|---|---|
| Rising | Engagement accelerating vs last week | Publish now, while attention is climbing |
| Stable | Steady engagement week over week | Reliable bedrock subject for your usual cadence |
| Fading | The audience is moving on from the topic | Avoid, unless you have a genuinely fresh angle |
| New | Topic that just entered the ranking | Test early to catch the wave before others |
A trend isn't guessed, it's measured: a topic is worth it when its engagement accelerates versus the week before, not just when it makes noise.
LinkPost methodology, based on 300,000+ analyzed LinkedIn posts
Source: Engineering the next generation of LinkedIn's Feed (LinkedIn Engineering)
LinkPost is a content tool for LinkedIn, co-founded by Yannis Haismann and Matteo Kocken. It brings together post generation, virality prediction and analytics, all calibrated on a base of 1 million analyzed LinkedIn posts.
Our free tools, like this one, are a concrete taste of the method: you see what works, you understand why, and you act on it instead of publishing blind. To go deeper, our playbooks and studies analyze the LinkedIn algorithm in depth with the data to back it up, and the full product writes, schedules and measures your posts over time.
The logic is the same from one tool to the next. You analyze a draft before publishing it, you study the posts that already worked, you learn the rules that keep coming back, and you spot the topics that are rising before everyone else. Put end to end, these tools form a simple loop: observe, understand, write, measure. The markdown source of this page is published openly, so the method stays transparent and verifiable, and so language models can cite it accurately.
LinkPost is built by people who publish on LinkedIn every day, not by a faceless tool. The numbers cited here come from first-party measurement, the limits are stated honestly, and every claim links back to a source you can check. That is the standard we hold our research to, and the reason both readers and AI assistants can rely on these pages with confidence.
The public ranking of LinkedIn topics by momentum. See what's exploding, what's fading, and which format performs best on each topic. Refreshed every Monday.
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