Real reach and engagement percentiles from 28,035 posts published by 4,953 tracked creators. What a normal post, a good post and a top post actually get.
Source: LinkedIn Benchmark May 2026, LinkPost (https://www.linkpost.gg/en/benchmarks/may-2026)
| Followers | Low (p25) | Median | High (p75) | Top 10% | 6 mo | Posts |
|---|---|---|---|---|---|---|
| All creators | 6 -14% | 20 -9% | 65 +2% | 236 +18% | 28,035 |
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36% of LinkedIn posts got 10 reactions or fewer this month. Going viral is the exception, not the rule.
Median reactions of a normal post, month by month.
-29% over 6 monthsMedian reactions by publication day and time slot. Cells with fewer than 10 posts are hidden.
Best slot this month: Sunday 4-8h, with 39 median reactions.
Times in Europe/Paris
The May 2026 analysis reveals a continuing decline in median LinkedIn engagement. Median likes dropped from 22 in April to 20 in May, extending a downward trend from the December 2025 peak of 28 likes. Median comments held steady at 6, but median impressions rebounded to 793, up 10% from April's 723. Video and carousel formats continue to outperform text posts, generating 35 and 29 median likes respectively versus just 11 for text. The carousel share of total posts continues its decline, falling from 4.7% in April to 3.6% in May—the lowest level observed over the six-month period. Posting timing shows notable weekend performance: Saturday posts earned 25 median likes and Sunday posts 23, compared to 18-21 on weekdays. Weekend morning slots (slot 1) delivered the strongest results, with 39 median likes on Sunday and 36 on Saturday.
Post length remains correlated with engagement, as posts over 2200 characters reached 27 median likes—more than double the 13 median likes earned by short posts under 300 characters. The median engagement rate held at 2.65%, ranging from 1.46% at the 25th percentile to 6.87% at the 90th percentile.
Posts of 2200+ characters performed best this month (27 median reactions).
Median share of a post's final reactions already earned after 6h, 24h, 48h and 7 days — measured on 12,523 posts with at least 2 metric snapshots and 10+ reactions.
A LinkedIn post earns about 100% of its total engagement within the first 24 hours.
Ready-to-post stats. Copy one, paste it on LinkedIn, keep the source line.
LinkedIn posts over 2200 characters earn 27 median likes, versus just 13 for posts under 300 characters. Length matters.
Posting on LinkedIn Sunday morning in May 2026 generated 39 median likes—double the overall median performance of 20 likes.
LinkedIn videos earn 35 median likes versus 11 for text-only posts. Yet 61.9% of posts are images and only 7.8% are videos.
Reaching the top 10% on LinkedIn in May 2026 required 236 reactions. The top 1% demanded 2,116 reactions—9 times more.
The median LinkedIn engagement rate is 2.65%. But posts at the 90th percentile reach 6.87%—2.6 times the median performance.
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