LinkHub
Attract qualified clients on LinkedIn with your comments
LinkPost
Create viral LinkedIn content, scientifically
LinkEarn
Win unlimited clients through LinkedIn — without spending hours on it.
LinkMagnet
Distribute your lead magnets automatically on LinkedIn
LinkHub
Attract qualified clients on LinkedIn with your comments
LinkPost
Create viral LinkedIn content, scientifically
LinkEarn
Win unlimited clients through LinkedIn — without spending hours on it.
LinkMagnet
Distribute your lead magnets automatically on LinkedIn
LinkedIn Profile · 2026 Method
Your profile is not a resume: it is your professional landing page. Every post, every comment, every DM sends traffic to one single page. This playbook turns it into a page that converts, using LinkedIn's official 2026 numbers.
935,715
LinkedIn headlines analyzed
27,275 profils
profiles measured
0 invented tips
every number is sourced
Contents
8 chapters. LinkedIn's official 2026 numbers, the 4 pillars of a profile that converts, and four free tools to help you fill it in.
Where your profile visits come from
The model: the 4 pillars of a profile that converts
Discovery: can people find you?
Positioning: do people get you in 5 seconds?
Trust: do people believe you?
Conversion: do people reach out?
The scanner: your profile scored out of 100
freeThe 19-point checklist
keepVisibility first
Before optimizing the landing page, you need trafic.
Two engines bring it: your posts and your commentaires.
Yannis Haismann
Co-founder of LinkPost · LinkedIn made measurable, predictable and profitable
2,000+ followers
The rest of this playbook decides whether they leave ou whether they become clients.
Engine 1 · Your posts
We analyzed over 1 million posts to find out what makes a post go viral. Everything we found is in the free playbook below.
Want to create content that pulls maximum visibility? LinkPost predicts how viral your posts will be before you publish.
Discover LinkPostEngine 2 · Your comments
Commenting is the only way to be seen by thousands of people without a single follower. And everyone who reads you can click on your name.
The most important one
The right person
The leaders and the prospects in your niche. Not your neighbour, not your friends. Without that, you talk to no one.
At the right time
In the golden hour of their post. That is when the algorithm hands out most of the reach, and therefore the exposure your comment will capture.
The right comment
Over 10 words, your expertise, not "great post". The goal: that someone clicks on your profile.
LinkHub handles all of it
Comment on the right people, at the right time, with the right comment.
The model
Get found, get understood, earn trust, trigger an action.
The map
Every area of this profile maps to a chapter of the playbook. Read it in order, or go straight to whatever is broken on yours.
Pillar 1 / 4
The best profile in the world is useless if nobody finds it. We start with what makes you visible: the photo, the verification and the skills.
Discovery · The photo
That is the official number on LinkedIn's 2026 help page. Same person, two photos: spot the differences.
Same person. Up to 2x more profile views.
And the same photo everywhere: LinkedIn, email, website. Consistency creates recognition.
Discovery · The photo, everywhere
32 profiles, like any LinkedIn comment section.
Less than a second, right?
That is exactly what standing out means.
Discovery · The verified badge
It is free and takes 2 minutes to join the top 10% of profiles.
Yannis H.
Co-founder @ LinkPost
+0%
more profile views
average, verified profiles
+0%
more engagement
average, verified profiles
Discovery · The skills
Recruiter search has moved to natural-language AI. Here is what it actually reads on your profile.
Karim
Lea
Mehdi
Nadia
You
Hugo
Your skills: the only keywords read literally.
+18% more InMail responses through AI search · Source : LinkedIn Talent Solutions, AI-Assisted Search
Pillar 2 / 4
People find you. Now, do they understand what you do in 5 seconds? The headline, the banner and the About do that job.
Positioning · The headline
Your headline has three audiences in a single field. This is not a trade-off between keywords and clarity: it is a question of how much room each one gets.
SEO Consultant for e-commerce brands · +150% organic traffic in 6 months | Product content, link building, Shopify & PrestaShop | 40+ sites delivered | Ex-Head of SEO at Cdiscount | Freelance, London & remote
seen everywhere: comments, mobile, Google0 → 36 chars
seen in search and on invitations36 → 72 chars
nobody reads it. the index does72 → 208 chars
The keyword before the promise. Always.
Positioning · The headline
This is the exact report you get, screen for screen. Shown here on an example headline, not a real profile.
Length
Long. Headlines over 180 characters belong to authors with 22 median likes, against 28 under 60 characters.
Keyword visibility
Your job comes too late, or not at all. That is the word people type to find you.
Truncation resistance
The cut lands badly, or the first words say nothing concrete.
Numeric proof
No number. A concrete result makes the promise checkable.
Readability
Too many separated blocks — the headline reads as a list.
These benchmarks come from 27,275 real French-language LinkedIn profiles. They are correlations: short headlines belong to authors who get more reach, which does not mean shortening yours will earn it.
What stays visible (first 40 characters)
J'aide les fondateurs de startups tech à structurer leur acquisition | Growth marketing · SEO · automatisation | Passionné de croissance | Freelance
The rest is cut in comments, search and invitations.
All ten scores come from the tool, none of them is hand-picked.
Free · we read your profile, you type nothing.
Positioning · The banner
One sentence saying what you do and for whom. One line proving it works. Nothing else: nobody reads the rest.
1 · Your value proposition
In plain words: what you do, and for whom.
2 · Your social proof
In plain words: your clients, your brands, your numbers.
I help creative agencies sign quotes faster
Write big. On your profile, this image displays twice as small as the one you uploaded. A phone number, a QR code or a line in small type will never be readable.
Positioning · The banner
It moves up and covers the bottom-left corner. Anything you write behind it is lost.
Camille Jacques
I make agencies close faster · +40% in 90 days
Paris, Île-de-France · Coordonnées
Switch to mobile: the photo moves up and takes a third of the width.
Positioning · The banner
Your banner is not cropped on the sides, it is simply scaled down. The only real obstacle is your own photo.
I make agencies close faster
+40% close rate in 90 days
Audit gratuitYour photo takes the left third. Write in the remaining two thirds.
I make agencies close faster
+40% close rate in 90 days
Audit gratuitCamille Jacques· 2e
I make agencies close faster · +40% in 90 days
Paris, Île-de-France · Coordonnées
2 000 abonnés · 500+ relations
À propos
On the left, your photo eats your promise.
Positioning · The banner
Since late 2024, Premium Business subscribers can cycle five banners at the top of their profile.
Nobody stares at a header for 15 seconds. Make one, make it good.
Positioning · The banner
You do not need design skills. Each row is a level: the more dots, the more technical the tool. Pick the one that matches what you actually need.
I don't want to learn anything.
I already tinker with my visuals.
I want pixel-level control.
Nobody will ever see which tool you used.
Positioning · The About
Only the first 3 lines show. Everything else hides behind a \u201csee more\u201d. The counter at the bottom shows how many characters fit in those 3 lines.
About
I make B2B agencies close 40% faster. Not with a sales script, but with a process we install in your company in 90 days. 120 agencies coached. €4.2M in deals signed in 2025. 9 years in the field, 4 of them on the buyer side, watching exactly why a proposal lands or dies. What I find in almost every agency I meet: meetings that go nowhere, proposals sent and never followed up, a pipeline resting entirely on the founder. The problem is almost never the sales pitch, it is that there is no system behind it. I don't sell training. I install your closing system, I test it with your team on your real deals, I document every step, and I leave when it runs without me. Concretely: offer framing, meeting structure, proposal template, follow-up sequence, tracking board. All of it stays with you. The agencies I work with do between €300K and €3M in revenue, already have clients, and want to stop depending on word of mouth to fill their pipeline. One slot opens up this week. The link is under my headline.
characters read
never opened
If your promise is not inside that frame, it does not exist.
Positioning · The About
Over 10,000 real About sections from live profiles, online right now. You see who wrote each one and you can go look at their profile. Take what works and write yours.
About
About
About
+0
Real About sections. You see who wrote each one, and you can go look at their profile.
Free. No account to create.
Nobody nails their About on the first try. They did not either, they rewrote it several times.
Positioning · The About
The tool asks you four questions, scores your current About and rewrites three versions of it. This is the exact report you get, screen for screen.
What survives the fold
The visible zone opens poorly, or carries neither a figure nor a complete sentence. That is all most people will read.
Length
In the short bracket, the one whose profiles get the most reactions.
Job keyword before the fold
Your job lands after the fold, or not at all. That is the word people search for.
Structure
A wall of text. On LinkedIn, a thousand characters without a break do not get read.
Hard proof
No figure at all. 72% of About sections carry at least one.
Closing ask
Your text simply stops. Like 78% of the others.
These benchmarks come from 5,913 real French-language LinkedIn profiles. They are correlations: short About sections belong to authors who get more reach, which does not mean shortening yours will earn any.
What your visitor actually sees
About
Passionné par le développement commercial et les relations humaines, j'accompagne depuis plusieurs années des entreprises de tous horizons dans leurs problématiques de croissance et de performance. Rigoureux, à l'écoute et orienté résultats, j'aime relever de nouveaux défis et sortir de ma zone de confort. Mon parcours m'a permis de développer une expertise reconnue et une véritable capacité d'adaptation dans des environnements exigeants et en constante évolution. Toujours curieux, je crois profondément que la réussite d'un projet repose avant tout sur la qualité de la relation humaine, sur l'écoute active et sur un accompagnement sur mesure, pensé pour chaque client. Convaincu que l'humain est au cœur de toute transformation réussie, je m'attache à créer des relations de confiance durables avec l'ensemble de mes interlocuteurs.
575 characters sit below the fold, that is 68% of your text. Reaching them takes a click almost nobody makes.
The scores come from the tool, none of them is hand-picked. Shown on an example About, not a real profile.
Free · the report arrives by email, no credit card.
Pillar 3 / 4
They find you, they understand you. What is left is the question every visitor asks: can I believe you? Proof does the work your adjectives never will.
Trust · Experience
LinkedIn's recruiter docs say where every filter reads from. Three of the most used ones are computed from your Experience section alone.
What the recruiter filters on
Experience
Social Media Manager
Meridian Agency · Full-time
Jan 2022 - Present · 4 yrs 7 mos
London, United Kingdom
A standard job title + attached skills. Two moves, five minutes.
Trust · Experience
The filters from the previous slide put you on the list. Once someone clicks your profile, what they actually read is the free-text box under each of your positions. And most profiles have pasted the original job ad in there.
Experience
Social Media Manager
Meridian Agency · Full-time
Jan 2022 - Present · 4 yrs 7 mos
London, United Kingdom
In charge of the agency's social media strategy.
Trust · Recommendations
There is a section almost nobody fills in. On most people's profiles, it does not even appear.
About
Featured
Experience
Education
Skills
Certifications
Recommendations
You have not received any recommendations yet.
Centres d'intérêt
Until you have received or given one, the section does not appear at all.
If you have never seen it on your profile, that is normal: it does not exist yet.
Trust · Recommendations
A client or a colleague writes a text about you. They sign it: their photo, their job title, the date.
Recommendations
Received (1) · Given (5)
Claire Bonnet
Managing Director · Studio Nord
March 12, 2026
Trust · Recommendations
366 recruiters, randomized. They are shown the same profile, signed by the same person. Only the recommendation changes.
Recommendations
Received (2) · Given (5)
Marc Delcourt
Managing Partner · Kanto
March 12, 2026
\u201cShe took her work seriously and did what she was asked.\u201d
Show all 2 recommendations
Score given by the recruiter
3,50/ 5
3,504,60A generic recommendation.
Trust · Recommendations
A dictated text is obvious immediately. Send this message, and let the person answer in their own words.
Marc Delcourt
Managing Partner · Kanto
Hi Marc, I would like to ask you for a LinkedIn recommendation. To save you the blank page, just answer this:
1. What was the context we worked in together?
2. What problem did I help you solve?
3. What concrete result did you get?
Competence4. What surprised you about the way I work?
WarmthWrite it in your own words, even messy. Thanks.
Write a message…
SendTrust · Recommendations
That is the only thing stopping people from asking. Here is exactly what happens after you send it.
She writes it
The text lands in your notifications. It only appears on your profile if you accept it.
She does not reply
Nothing happens, nothing shows. Your request leaves no trace on your profile.
Trust · Certifications
You keep being told that profiles with certifications get 6 times more views. That number comes from a LinkedIn post published in November 2014, with no method and no sample. It has been copied for twelve years, and it has never been measured again.
What a recruiter can filter on, in the paid tool they use
There is even a \u201cDegrees\u201d filter. There is no \u201cCertifications\u201d filter at all.
Trust · Certifications
When LinkedIn removed its skill assessments in 2024, it wrote that it had made it possible to tag a skill to any credential obtained. That is the only path by which a certification reaches a recruiter: it feeds the \u201cSkills\u201d filter, the one filter from the previous list that it touches.
Licenses and certifications
AWS Certified Solutions Architect · Associate
Amazon Web Services (AWS)
Issued Mar 2026 · Expires Mar 2029
Credential ID: 7F2A-9C41
Show credential
Attached skills
Pillar 4 / 4
The pillar almost every profile ignores. Your visitor is convinced: what is the next step? If your profile does not answer, they leave.
Conversion · The primary button
Right now it says \u201cConnect\u201d: your visitor sends you an invitation and waits for your approval. You can show \u201cFollow\u201d instead: one click, and they get your posts.
Camille Jacques· 2e
I write on LinkedIn
4,210 followers · 500+ connections
Camille Jacques· 2e
I write on LinkedIn
4,210 followers · 500+ connections
Nothing disappears: “Connect” moves into the “More” menu. If you publish, put “Follow” first.
Conversion · The visible link
Your visitor is convinced, they are looking for where to click. Here are the two spots. You get one of them for free.
Camille Jacques· 2e
I write on LinkedIn
London, United Kingdom · Contact info
4,210 followers · 500+ connections
Contact info
FreeUp to 3 websites, with the label of your choice: your offer, your calendar, your newsletter.
2 clickspour ton visiteur
Start there. Almost nobody fills them in.
Custom button
PremiumA single link, but visible everywhere: your profile, the feed, messages, search results.
0 clickspour ton visiteur
It can hide your Services. Choose based on your goal.
Where to change it: your profile ▸ Contact info ▸ ✎ ▸ Add website
The real difference: Contact info has to be earned, your visitor has to click on it. The button is seen immediately.
But Contact info is free, and it is empty on almost everyone's profile.
Conversion · Featured
It is called \u201cFeatured\u201d, it sits right under your \u201cAbout\u201d, and on almost everyone it is empty.
Featured
Post
3 months to understand what was really blocking my clients
Link
My 1-page guide, free
Link
Book a 15-min call
Empty on yours
1The proof
and then? they move to the next one
2The freebie
and then? they move to the next one
3The action
this is where the journey ends
Where to change it: your profile ▸ Add section ▸ Featured
The test: every card must answer “and then?”. The last one is the only one allowed to stop there.
Just starting? A “who I am” post, a one-page document, your calendar. An imperfect Featured section beats an empty one.
Bonus · The scanner
A score out of 100, your 4 pillars out of 25, the leak costing you the most and the points you get back in 10 minutes.
Nobody knows what to do after reading you.
End your About with one action sentence.
Free · 2 minutes · Not affiliated with LinkedIn
The checklist
The whole playbook in one list. The key fixes take 10 minutes: tick them in order.
Take action
An algorithm that predicts how viral your posts will be before you publish, built on a study of 438,413 LinkedIn posts. Create a month of content in 2 clicks.
Join LinkPost now →The Chrome extension that shows you who to comment on, when, and with what message. 10 min a day to amplify the reach of your posts and generate more clients.
Try it free →Automatically sends your resource by DM to everyone who comments on your post. In under 10 minutes, around the clock, without you touching LinkedIn.
Discover LinkMagnet →The premium cohort program for B2B founders. Small cohort, strict selection, integrated ecosystem. Turn LinkedIn into a client machine.
Apply →
