Airops

Behind the scenes of Quill's journey and AirOps Next. I use Saturday mornings, especially sunny ones in New York, to process the week. And this was a big one. Quill and this week’s AirOps Next conference were six month…

Last week, I took the stage at SEO Week to share what we've been seeing across the citations data we've collected at AirOps, and walked the audience through a handful of takeaways content teams can put to work right away…

You don’t know what AI is saying about your brand. 85% of brand awareness comes from sources you don’t control. Don’t worry. There’s a fix. I started noticing this after seeing how differently AI search works. It’s not…

This is the most meta partnership we've ever launched... Parallel Web Systems builds the web intelligence APIs that give AI agents access to the live web: search, extract, deep research, monitoring. Their buyers are dev…

AI search went from "interesting idea" to "line item" faster than anyone expected. It's the conversation at Cannes this year. AirOps is showing up for the first time, and we didn't come quietly: --> Multiple panels w…

OpenAI Ads update, a wild stat and something we just shipped at AirOps. OpenAI just opened self-serve ChatGPT Ads. It contains the self-serve starter pack - pixel, Conversions API, programmatic Advertiser API. It works …

Opus 4.8 is here and we're sharing our read for the Content Engineering community. At AirOps we test new models constantly and actively avoid generalized benchmarks (they often mislead). When a frontier model ships, we …

Quill is here. If you run a AI search content operation at any kind of scale, the job is changing fast. Your pages need to be kept fresh. Dozens of topics to defend against competitors. Citations and sentiment shifting …

Your SEO strategy won’t save you in AI search 👇 Because AI doesn’t rank pages. It summarizes narratives. And right now, the narrative around your brand is being written by: ➞ Old blog posts you forgot existed ➞ Thir…

Super pumped to announce the launch of the new AirOps University! The fundamentals of organic growth have changed more in the last 10 months than in the last 10 years. We brought together the best minds from the best …