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Tactics that crush it

The writing techniques driving the most engagement on LinkedIn

Contraste émotionnel

emotion

3.0%+13%

Oppose deux états (peur → soulagement, chaos → clarté).

Structure Escalier

rythme

7.0%-25%

Fait progresser l'idée ligne par ligne de façon visible.

Citation mémorable

engagement

23.0%-25%

Condense l'idée en une phrase partageable.

Polarisation

engagement

10.0%-21%

Force le lecteur à prendre position.

Donnée chiffrée

credibility

27.0%-29%

Apporte précision et crédibilité immédiates.

Variations typographiques

rythme

7.0%-40%

Crée une hiérarchie visuelle (mots-clés mis en avant).

Open Loop

attention

22.0%-27%

Crée une attente qui force à lire jusqu'à la résolution.

Question ouverte

engagement

16.0%-24%

Invite le lecteur à projeter sa propre expérience.

Hook

attention

40.0%-36%

Capte l'attention immédiate dans les 2 premières lignes.

Curiosity Gap

attention

8.0%-31%

Suggère un bénéfice sans tout révéler pour pousser à lire.

Vulnérabilité

emotion

9.0%-24%

Assume un échec/doute pour créer une connexion humaine.

Preuve sociale

credibility

10.0%-46%

Rassure via validation externe (clients, résultats, audience).

Winning combos

Pairs of tactics that perform better together than alone

Contraste émotionnel+Micro Open Loop

16.5×

6.1% · 2 posts

Micro Open Loop+Structure Escalier

11.0×

6.1% · 2 posts

Contraste émotionnel+Structure Escalier

11.0×

6.1% · 2 posts

Micro Open Loop+Vulnérabilité

6.6×

6.1% · 2 posts

Contraste émotionnel+Vulnérabilité

6.6×

6.1% · 2 posts

Transformation+Symboles visuels

4.7×

9.1% · 3 posts

The sweet-spot length

LinkedIn posts broken down by length and average engagement

0-300

55 avg likes

9% of posts

300-600

68 avg likes

8% of posts

600-900

51 avg likes

16% of posts

900-1200

41 avg likes

18% of posts

1200-1500

49 avg likes

17% of posts

1500+

59 avg likes

32% of posts

Takeaway: Posts between 300 and 600 characters generate 68 likes on average — that's the sweet spot this week.

Frequently asked questions

Everything you want to know about the report

Where does the data come from?+

We analyze every public LinkedIn post visible on the platform, across all sectors. Each post is scored on its metrics (likes, comments), format, length, writing tactics and topics.

How often is this updated?+

Every week. The report covers the previous week and refreshes automatically overnight between Sunday and Monday.

How do you detect writing tactics?+

We use an AI model that identifies 21 viral writing tactics: hooks, open-loops, pattern interrupts, and more. Every post is scanned automatically and its tactics are tagged.

Has the LinkedIn algorithm changed recently?+

LinkedIn keeps tweaking its algorithm. That's exactly why a weekly report based on real data is more reliable than blog articles written once and never updated.

What's the best format on LinkedIn?+

It depends on the week! The Format performance section gives you the current answer, with average likes per format and the trend vs the previous week.

What's the ideal length for a LinkedIn post?+

The optimal length varies per format and per week. Check the Length section for the zone that's performing best right now.

How do I use these tactics in my posts?+

Start by picking 2-3 tactics from the top 5 that match your style, then layer them in gradually. The winning combos show you which pairs work best together.

How many posts are analyzed?+

More than 300,000 public LinkedIn posts every week, across all sectors. The exact number is displayed at the top of the page.

Is the data reliable?+

We average across massive samples (300k+ posts), which smooths out outliers. The trends are statistically significant.

Is this really free?+

Yes, completely. The public report is free and updated weekly. If you want the niche-personalized version + quick wins on your own posts, drop your email — that's free too.

Updated today

What works on LinkedIn
this week

The public report refreshed every Monday. Formats, writing tactics, length, winning combos: see what actually drives engagement on LinkedIn right now.

2.4kposts analyzed

Apr 20 → Apr 26period analyzed

Weeklyrefreshed every Monday

Free · Unsubscribe in one click

The 4 insights of the week

The numbers that matter to write a post that works this week

Winning format

Video

88 avg likes-50%

Top tactic combo

Contraste émotionnel + Micro Open Loop

16.5× × lift

Optimal length

300–600

characters · 68 avg likes

Posts analyzed

2.4k

this period

Which format works this week

The 4 main LinkedIn formats ranked by average engagement

Format	Avg likes	Comments	Optimal length	vs previous
Text only	35	11	1200–1500	-33%
Image	56	21	300–600	-47%
Carousel	47	26	0–300	-39%
Video	88	25	0–300	-50%

Get your personalized report every week

Tactics that crush it

Winning combos

The sweet-spot length

Frequently asked questions

What works on LinkedInthis week

The 4 insights of the week

Which format works this week

What works on LinkedIn
this week