Customer Acquisition

On voit le résultat. Rarement le chemin. Les victoires. Les titres. Les moments forts. Mais derrière, il y a autre chose : Des erreurs. Des échecs. Des moments où rien ne fonctionne. 👉 Et c’est exactement là que tout…

POV: you just paid someone to "AEO" your site with LLMs.txt files and .md pages. BUT neither of them work (at all). I ran a live SEO session yesterday on AI search and the biggest takeaway was this: Good SEO fundament…

On parle beaucoup de réussite. Des résultats. Des objectifs. De progression. Mais il y a une compétence dont on parle très peu. 👉 Être sincèrement heureux quand de bonnes choses arrivent aux autres. Et pourtant, ça …

If you told 18 year old me that The Times was going to write an article about my career. I wouldn't have believed you. (The Made In Chelsea hook is niche but I'll explain later) But I should also say... When The T…

🚨 On nous vend la vente comme un truc “glamour”. Mais la vérité… c’est que la vente, au début, c’est 𝗛𝗨𝗠𝗜𝗟𝗜𝗔𝗡𝗧. 😅 En 2011, Lei Jun (fondateur de Xiaomi Technology) ne faisait pas des keynotes devant une foule…

Vous avez déjà pris une décision… sans vous en rendre compte. Ne pas essayer, c’est en fait choisir. 👉 Choisir un échec certain. Parce qu’il n’y a pas de zone neutre. Soit vous tentez. Soit vous renoncez avant même d…

This time last year, I could not have said this... But Searchable could become a billion dollar company. More than the valuation, it's about the size of the market.  Which feels incredibly surreal to admit. This is …

Most businesses reinvent their marketing every month: - New offers, funnels, and homepages; - Shiny new tactics that look promising; - Big campaigns (then nothing for 2 months). They run marketing with a "start, do, st…

We’re in an AI gold rush and people are complaining? I can build tools by describing them in English and have a working version in less than an hour. I can analyse 1,000s of reviews, sales calls, Reddit threads, suppor…

I've helped over 600 B2B brands with marketing. Here are the 9 rules to build your marketing machine: 1. Be clear on your business strategy objectives first (they serve as inputs for the marketing engine) 2. Work on t…