Brand Positioning
23 posts analysés sur les 12 dernières semaines
Sur les 12 dernières semaines
Moyenne tous posts confondus
Ce mois-ci vs le précédent
Pente de progression (6 semaines)
23 posts analysés sur les 12 dernières semaines
Sur les 12 dernières semaines
Moyenne tous posts confondus
Ce mois-ci vs le précédent
Pente de progression (6 semaines)
Meilleure semaine : 15 juin (468 likes moy.)
Pierre Herubel
J’aide les entreprises B2B à attirer des clients avec du contenu
I've been a marketer for 9 years. Here's the biggest marketing misconception I've seen: "Marketing is a button you push to get leads" This misconception took various forms: - "We'll start marketing when we need more …
Graham Robertson
CMO • Former VP of Marketing at J&J • Ex Coke & General Mills • Marketing Training that sharpens your team’s skills • Brand Positioning workshops that define your brand • Author of Beloved Brands
Is your brand playing in the winning zone or the dumb zone? Brand positioning isn't about claiming every benefit you have. It's about finding the one intersection where consumers actually care, your brand genuinely wi…
Daniel Priestley
Founder of Dent Global & ScoreApp | Awarded Entrepreneur of the Year | 7x business books | Founded/exited multiple ventures | Mission to develop entrepreneurs who stand out, scale up and make a dent.
Don't randomly raise your prices. You might just kill your business. It's often the case, especially right now, that customers are price conscious and even a slight rise will cause them to start looking elsewhere. If…
Regina M. Noriega
I turn what CEOs and leaders have built into positioning, clients and pipeline | Delivered 3x–26x ROI across $100M+ in brand growth |
𝗢𝘂𝗿 𝟭𝟰 𝗗𝗮𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗦𝗽𝗿𝗶𝗻𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲. And it’s not meant to be. If you need extended time to decide...this won’t be a fit. If every decision requi…
Sheza Yazdani
Brand Strategist for Founders & B2B Leaders | I turn invisible experts into their industry’s first name | CEO, Focus Solutions
You have a niche. But do you have a position? I had a call last week with a founder who said he positions himself as a "SaaS coach for health tech founders." Clear niche, right? But when I asked what made him different…
Graham Robertson
CMO • Former VP of Marketing at J&J • Ex Coke & General Mills • Marketing Training that sharpens your team’s skills • Brand Positioning workshops that define your brand • Author of Beloved Brands
Most leaders can't answer this question: "Why should I choose your brand instead of the competition?" Not because they don't know their brand. Because they've never forced themselves to articulate it in one sentence. …
Graham Robertson
CMO • Former VP of Marketing at J&J • Ex Coke & General Mills • Marketing Training that sharpens your team’s skills • Brand Positioning workshops that define your brand • Author of Beloved Brands
Here's the uncomfortable truth about Brand Link. Most brand managers think they're solving it wrong. They obsess over two things: 👉 Show the brand name early — ideally in the first 3 seconds. 👉 Repeat the brand name …
Miss Buffet Froid
Deviens impossible à ignorer⚡ Trouve ton différenciant. Transforme-le en croissance • Positionnement • Autorité • Sans te renier • 🤜 Le Lab du Personal Branding | 4 mois pour bâtir une marque qui attire naturellement
Je veux que tu deviennes la personne que certains rejettent. Parce que oui, comme un aimant : si tu repousses une typologie de gens, tu vas en magnétiser une autre : Ta cible chouchoute. Comme je le fais quand je me…
Denis Panjuta
Helping B2B Founders build real authority on LinkedIn | Done-for-You LinkedIn Service | Taught 500k+ Students on YouTube & Udemy | 170k+ Followers on LinkedIn
Every colour makes a promise. Red promises urgency. Blue promises trust. Black promises a premium. Green promises calm. And the moment your colours say one thing but your offer says another, you lose the reader before …
Graham Robertson
CMO • Former VP of Marketing at J&J • Ex Coke & General Mills • Marketing Training that sharpens your team’s skills • Brand Positioning workshops that define your brand • Author of Beloved Brands
𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗯𝗲𝗹𝗼𝗻𝗴𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀. If that sounds obvious, why aren't you being more interesting? Most brands are boring, and they don't even know it. 𝗛𝗲𝗿𝗲'…