B2b Marketing

You don't need algorithm hacks to grow on LinkedIn. I spent the last 90 days testing every growth hack I could find. Here's what actually works: (Based on analyzing content in different niches) 1. Hyper-specific conte…

Lacoste a cassé 89 ans de tradition. Pour une raison que la plupart des marques n'oseraient pas ↓ Ils ont remplacé leur crocodile iconique par 10 espèces menacées. Chaque polo était limité au nombre exact d'animaux en…

People treat storytelling like a soft, squidgy skill. Not a “proper” skill like finance or coding. But sales? That's storytelling. Hiring? Storytelling. Getting hired? Storytelling. Most skills that matter have som…

I've been a marketer for 9 years. Here's the biggest misalignment I've seen: Dividing sales and marketing into 2 distinct objectives. 1. Marketers need to send as many leads as possible 2. Sales reps need to close as…

Founder: "I don't know how to start marketing." Me: "Start from "Step 1" of the Marketing Game:" Step 1 - Everything starts with your target audience - Identify a target market with one main opportunity - Research this…

🚨 Reach on LinkedIn is down 68% from its peak. But we’re seeing something extraordinary… In 2025, big creators (100k+ followers) grew 18x faster than everyone else. But today, follower count isn't the thing holding yo…

Trust develops over years, can be destroyed in a second, and can take an eternity to restore. No one purchases from a complete stranger. No one refers a complete stranger. No one conducts business with someone that t…

How to master LinkedIn in 6 weeks: (Even if you're starting from zero) When I started on LinkedIn, I was completely overwhelmed. There was just so much sh*t to do. Profile optimization. Content calendar. Engagement. B…

I've audited over 500 Marketing strategies. These 2 mistakes showed up almost every time: 1. Ignoring the "lag effect" of marketing actions. 2. Assuming marketing tactics work well in silos. And because of these 2 mi…

Everyone is starting to sound like AI. Using the same phrases, over and over… "Unpopular opinion." "Nobody talks about this." "X is dead." You can almost predict the next line before you read it. No voice, no speci…