Advertising Strategy

J'ai connecté le Business Manager Meta à Claude.  Le résultat est exceptionnel. Tu dis le nom de ta marque. En 30 secondes, il te génère 3 publicités performantes. Les meilleurs hooks. Les publicités les plus performant…

J'ai +30 créatives en UNE après-midi avec Gemini 3.1 Pro (voici comment) Sans ouvrir Canva une seule fois. (ni Figma & co) Toi (ou ton équipe), vous passez 80% de votre temps à : ❌ Jongler entre 4 dash pour comprendre …

R.I.P. to basic AI ad creatives. MakeUGC + Clawdbot didn’t just improve UGC ads… They replaced the guesswork entirely. Most advertisers think scaling means: More creators More variations More spend It doesn’t. Scali…

Framer just poured 1M views (on this ad, in 2 weeks) Here's why it's a good strategy. In this case, they had only 1 message that needed to be communicated: "Free domains, on any paid plan" - They created a series (5-6)…

The way B2B ABM advertising is run, may have jus changed (and no it’s not because of Claude code or Lobster bot) The classic CSV rigmarole of 1. Exporting a CSV from your CRM or data provider 2. Reformating it for Lin…

Stop guessing what your competitors are doing with Google Ads. Start looking. 👀 By "spying" on their ads, you can uncover gaps in their strategy that YOU can fill. Maybe they're ignoring a huge audience segment, or the…

Still thinking about the time a Google rep INSISTED my client needed to change their bid strategy from: Target CPA $30 to Maximize conversions with a target CPA of $30 in order to improve performance and get the full…

Still thinking about the time a Google rep INSISTED my client needed to change their bid strategy from: Target CPA $30 to Maximize conversions with a target CPA of $30 in order to improve performance and get the full…

The current state of B2B ABM ad targeting: 1. Export CSV from CRM or other data provider 2. Reformat CSV for LinkedIn's requirements 3. Upload to LinkedIn at a 30% to 70% match rate 4. Reformat the same CSV differently …