23 posts analysés sur les 12 dernières semaines
Sur les 12 dernières semaines
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Meilleure semaine : 30 mars (108 likes moy.)
Ann Handley
Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer & defender of the em dash.
Hey! Do you want to speak for MarketingProfs? Do you also like money? But you really don't want to have to put on hard pants? Excellent. We should talk. We’re looking for speakers for an upcoming online MarketingProfs…
Maja Voje
Bestselling Author | Bringing My Go-To-Market Method to 10K Orgs | B2B AI GTM Consultant | ATM: Loving Claude Code, Context & GTM Engineering | 82K LinkedIn | 32K Newsletter
I audit GTM stacks for a living. Tools are almost a religion to us. Orchestration, the holy grail. But GTM rarely breaks because of tools. It breaks because of these 3 silent killers: 𝟏. 𝗙𝗮𝗸𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇�…
Justin Rowe
CMO @ Impactable | B2B LinkedIn Ads Partners | ABM + Signals | Obsessed with Account and People Signals.
Shout out to DemandSense for the new LinkedIn Ads Attribution Views It's called Account Journeys. Every company that interacts with your LinkedIn Ads, your website, or your pipeline. Laid out on a timeline. Month by mon…
Andrei Zinkevich
Co-founder @Fullfunnel.io | ABM & full-funnel marketing for B2B SaaS with long sales cycles | Helping B2B CMOs generate marketing-sourced pipeline and prove marketing impact on revenue in 90 days.
This is the framework we use to plan all our ABM programs: Pre-requisites: - Formed ABM team - Defined program goals (new logo, expansion, acceleration) - Defined cluster or vertical - Cluster win/loss deal analysis …
Justin Rowe
CMO @ Impactable | B2B LinkedIn Ads Partners | ABM + Signals | Obsessed with Account and People Signals.
DemandSense just shipped new Revenue Attribution Dashboards 🙌 This is what our own account looks like. $111K in closed-won revenue traced directly to LinkedIn Ad exposure across 11 deals. $211K in active pipeline st…
Jordan Chenevier-Truchet
CEO @ Bulldozer - Marketing & Growth (Aircall, Vibe, Salesforce…) | Author | GTM10 Award Winner | Investor
What's actually working in B2B account-based motions in April 2026: → The ICP is getting smaller, not bigger. The teams hitting their pipeline number have cut their account list to 50-500 names a rep can recite. Wide IC…
Jordan Chenevier-Truchet
CEO @ Bulldozer - Marketing & Growth (Aircall, Vibe, Salesforce…) | Author | GTM10 Award Winner | Investor
68% of ABM programs fail. After 40+ ABM programs at Bulldozer, we see that failures almost never occur at the execution layer… It's in the targeting layer. Three patterns repeat: 1. Target lists built by RevOps for eq…
Justin Rowe
CMO @ Impactable | B2B LinkedIn Ads Partners | ABM + Signals | Obsessed with Account and People Signals.
Running thought leader ads doesn't make you a thought leader. I know...shocking. Sam Dunning and I actually laughed about this on the pod because the myth is pretty wild when you say it out loud. Flip on the ads → ins…
Justin Rowe
CMO @ Impactable | B2B LinkedIn Ads Partners | ABM + Signals | Obsessed with Account and People Signals.
How to actually explain LinkedIn CAPI to your team or leadership without making their eyes glaze over Short version: If you're only running the LinkedIn Insight Tag you're basically flying blind on about a third of your…
Julien Guerini
LinkedIn Ads Expert | Pipeline: 20-30% via LinkedIn Ads après 12 mois | +50 entreprises B2B accompagnées
"Vous avez divisé nos leads par 4 et multiplié les coûts par 5 ??!!" "Oui, et c'est la meilleure chose qu'on ait faite pour vous." Je te raconte toute l'histoire 👇 On a repris ce compte début mars. Premier réflexe …