# LinkPost vs AuthoredUp: Which One Should You Choose in 2026?
> The honest comparison between LinkPost (€99/month, proprietary virality prediction algorithm, 1M+ posts analyzed, 33 measured tactics with personal stats) and AuthoredUp ($19 → $79/month, LinkedIn editor + multi-account analytics). 10 scored criteria, clear verdict based on your profile (creator vs ghostwriter).
*LinkPost does everything AuthoredUp does on content (generation, post preview, scheduling, analytics), but with a proprietary virality prediction algorithm: 25 variants per topic instead of 1, scoring on 300+ factors before publication, 27 personal criteria learned on your style. Plus Spy Mode, AI Strategist and Dataset X-Ray. Worth noting: AuthoredUp keeps the edge on entry price ($19/month) and ghostwriter-friendly editor UX.*
**Home** > **Compare** > **LinkPost vs AuthoredUp: Which One Should You Choose in 2026?**
> "I went from around 12,000 or 13,000 weekly views to over 45,000 — a 4× on my stats in just 15 days."
> — Thomas Quinet
## Contents
- [Quick answer](#quick-answer)
- [TL;DR](#tldr)
- [What about ROI?](#roi)
- [Beta cohort raw data](#cohort-data)
- [Comparison table](#comparison)
- [Feature-by-feature breakdown](#features)
- [The right pick for your profile](#use-cases)
- [They switched from AuthoredUp](#switchers)
- [Final verdict](#verdict)
- [FAQ](#faq)
- [Get started](#cta)
## Quick answer {#quick-answer}
Choose AuthoredUp ($19/month) if you're a ghostwriter or want the best LinkedIn editor with advanced post preview, without virality prediction. Choose LinkPost (€99/month) if every post matters for your business: its proprietary virality prediction algorithm scores each post on 300+ factors including 27 personalized on your style, detects 33 measured tactics (hooks, rhythm, emotion, credibility) with personal stats on your posts, aligned with LinkedIn Engineering's public research (March 2026). Measured on the 20 most active users: x1.93 likes over 60 days.
## TL;DR {#tldr}
- AuthoredUp at $19/month is a LinkedIn editor popular among ghostwriters, with advanced post preview, hooks library and analytics. LinkPost at €99/month adds a proprietary virality prediction algorithm trained on 1M+ LinkedIn and X posts.
- LinkPost scores each post on 300+ factors (including 27 personalized on your style) before publication and generates 25 variants per topic. AuthoredUp does not offer predictive scoring.
- AuthoredUp advantage: low entry price ($19/month), strong editor UX, perfect for multi-client ghostwriters.
- LinkPost advantage: x1.93 likes measured over 60 days, +71% posts that hit, -75% flops avoided. Plus Spy Mode, AI Strategist and Dataset X-Ray.
## What about ROI? {#roi}
A viral B2B LinkedIn post brings 1 to 3 qualified leads on average. AuthoredUp at $19/month gives you a quality editor but leaves you guessing what will land. LinkPost at €99/month generates 25 variants per post, tells you which one to publish, and learns your style. The ROI tips the moment you publish to drive business rather than to write faster.
## Beta cohort raw data (n=20, measured 2026-05-22) {#cohort-data}
> Cohort: the 20 most active LinkPost users (measured by post volume) during the beta period, before the official public launch. No cherry-picking: top 20 by activity, not by results. For each user, we compare their average likes and record posts over the 60 days before they signed up to LinkPost vs the 60 days after signup. Identities anonymized (LP-001 to LP-020).
| # | ID | Likes/post before | Likes/post after | ×Avg | Best post before | Best post after | ×Max |
|---|---|---|---|---|---|---|---|
| 1 | LP-001 | 19.1 | 70.2 | ×3.68 | 53 | 248 | ×4.68 |
| 2 | LP-002 | 2.9 | 9.7 | ×3.37 | 27 | 89 | ×3.30 |
| 3 | LP-003 | 3.9 | 11.0 | ×2.83 | 9 | 149 | ×16.56 |
| 4 | LP-004 | 8.5 | 20.7 | ×2.44 | 28 | 461 | ×16.46 |
| 5 | LP-005 | 28.9 | 70.0 | ×2.42 | 33 | 822 | ×24.91 · Cohort record |
| 6 | LP-006 | 23.5 | 49.8 | ×2.12 | 73 | 159 | ×2.18 |
| 7 | LP-007 | 2.5 | 5.1 | ×2.04 | 5 | 18 | ×3.60 |
| 8 | LP-008 | 1.4 | 2.9 | ×1.99 | 7 | 39 | ×5.57 |
| 9 | LP-009 | 7.7 | 15.3 | ×1.98 | 127 | 51 | ×0.40 |
| 10 | LP-010 | 14.0 | 27.3 | ×1.95 | 53 | 163 | ×3.08 |
| 11 | LP-011 | 27.3 | 52.8 | ×1.94 | 62 | 87 | ×1.40 |
| 12 | LP-012 | 9.4 | 17.7 | ×1.90 | 29 | 41 | ×1.41 |
| 13 | LP-013 | 39.6 | 73.3 | ×1.85 | 101 | 156 | ×1.54 |
| 14 | LP-014 | 199.8 | 365.3 | ×1.83 | 487 | 1136 | ×2.33 |
| 15 | LP-015 | 32.8 | 57.5 | ×1.75 | 56 | 140 | ×2.50 |
| 16 | LP-016 | 18.9 | 32.8 | ×1.73 | 135 | 316 | ×2.34 |
| 17 | LP-017 | 32.1 | 52.9 | ×1.65 | 111 | 167 | ×1.50 |
| 18 | LP-018 | 8.9 | 13.8 | ×1.56 | 28 | 83 | ×2.96 |
| 19 | LP-019 | 9.8 | 15.1 | ×1.54 | 29 | 44 | ×1.52 |
| 20 | LP-020 | 43.2 | 65.3 | ×1.51 | 115 | 364 | ×3.17 |
## Comparison table {#comparison}
| Criterion | LinkPost | AuthoredUp | Winner |
|---|---|---|---|
| Entry price | **6/10** €99/month or €790/year, single plan | **8/10** $19/month (Solo), scales with Team plan | AuthoredUp |
| 25-variant generation + scoring | **10/10** 25 different angles generated, each scored, you publish the best one | **3/10** No main AI generation, focus on LinkedIn editor | LinkPost |
| Virality prediction before publication | **9/10** 300+ factors analyzed, 27 personal factors learned on your style | **0/10** No predictive scoring, you publish without a score | LinkPost |
| Post editor / LinkedIn preview | **7/10** Built-in preview, native LinkedIn formatting | **10/10** Most mature editor on the market, optimized for ghostwriting | AuthoredUp |
| Hooks and writing tactics | **10/10** 33 measured tactics (22 attention + 11 rules), 7 categories, personal stats on your posts, real examples — public doc linkpost.gg/cheat-sheet | **7/10** Browsable hooks library + direct copy-paste, practical for briefing a client | LinkPost |
| Competitor Spy Mode | **9/10** Monitors a creator continuously: controversy, TOFU/MOFU/BOFU mix, POD, top fans | **0/10** Feature does not exist | LinkPost |
| AI Strategist (monthly content plan) | **9/10** 1 month of posts built in 2 clicks, based on your stats + 1M+ posts + real-time news | **0/10** Feature does not exist, focus on editor and preview | LinkPost |
| Multi-source (YouTube, podcast, PDF, voice) | **9/10** YouTube, podcast, article, PDF, image, voice note, raw thought | **3/10** No multi-source generation | LinkPost |
| LinkedIn Analytics (Dataset X-Ray) | **10/10** TOFU/MOFU/BOFU funnel mix per post, 100% of comments analyzed, emotional response prediction before publication, same depth on any creator via Spy Mode | **7/10** Solid multi-account analytics for ghostwriters (aggregated view, client reporting) | LinkPost |
| Multi-account / client management | **7/10** Multiple writing profiles + unified calendar | **9/10** Team plan optimized for ghostwriting agencies managing multiple clients | AuthoredUp |
## Feature-by-feature breakdown {#features}
### 25-variant generation + scoring + best-pick {#generation-25-variantes}
AuthoredUp is first and foremost a LinkedIn editor, not an AI content generator. You write your posts manually (or with ChatGPT alongside), AuthoredUp helps you format and preview them. LinkPost works differently: you give an idea, we generate 25 variants calibrated on different angles (storytelling, controversy, data, expertise, punchy hook, emotional opener). Each variant is then scored on 300+ factors. You see immediately which one has the highest probability of taking off. You publish that one.
**LinkPost wins**: 25 scored variants vs no main AI generation. LinkPost wins clearly on this criterion.
### Virality prediction before publication {#prediction-viralite}
It's the core of LinkPost V2. Before you click Publish, the algorithm analyzes your post on 300+ factors, including 27 learned on your past posts (average length, hook structure, question density, CTA types, emoji frequency, etc.). Not market averages. Your stats. Your patterns. Your best hooks. The algo also tells you what to fix. Trained on 1M+ LinkedIn posts and aligned with LinkedIn Engineering's public research ("Engineering the next generation of LinkedIn's Feed", Hristo Danchev, March 12, 2026). AuthoredUp does not offer this functionality.
**LinkPost wins**: Feature absent from AuthoredUp. The structural gap between the two tools.
### Post editor and LinkedIn preview {#post-editor}
This is where AuthoredUp wins outright, and we have to be honest. AuthoredUp built itself around the LinkedIn editor: multi-format preview (mobile, desktop, sponsored), advanced formatting (bold, italic, bullets), collaborative editing, keyboard shortcuts for ghostwriters. If your daily workflow is writing and formatting posts for clients, AuthoredUp has one of the best editor UX on the market. LinkPost integrates a functional editor and preview, but it's not the center of the product.
**AuthoredUp wins**: AuthoredUp wins on editor UX and post preview quality. LinkPost is focused on scoring and generation.
### Competitor Spy Mode {#mode-espion}
AuthoredUp doesn't have continuous per-creator monitoring. You can dig manually through their hooks library for inspiration. LinkPost does active monitoring: you pick a LinkedIn creator in your niche, we monitor them non-stop and surface their real controversy level, TOFU/MOFU/BOFU mix, most profitable topics, viral tactics, audience emotional response per post, best publishing days, whether they're in a POD, and the top 10 most engaged profiles around them.
**LinkPost wins**: No equivalent at AuthoredUp. You learn from those who succeed instead of copying blind.
### AI Strategist: 1 month of content in 2 clicks {#stratege-ia}
AuthoredUp doesn't offer auto-generated editorial planning. LinkPost goes further: you ask for your monthly editorial plan, the AI Strategist runs hundreds of parallel queries on its 1M+ post DB, your personal history, and real-time industry news. Output: 30 posts built on what actually works in your niche, internally coherent, ready to publish. 1 post idea per day, a full month of structured editorial, in 2 clicks.
**LinkPost wins**: Strategic planning vs piece-by-piece editing.
### Hooks and measured writing tactics {#hooks-library}
AuthoredUp has a browsable hooks library with direct copy-paste, practical for ghostwriters briefing clients. LinkPost goes several levels further: 33 measured virality tactics (22 attention tactics + 11 rules), organized in 7 categories (Attention, Rhythm, Engagement, Emotion, Credibility, Cognition, Distribution). For each tactic: examples from real high-performing LinkedIn posts, YOUR personal stats (how many of your posts use this tactic, your average likes with vs without), and the measured impact on your performance. You can filter by hook, lead magnet, CTA type. The X-Ray mode in the editor points directly to each missed tactic while you write. Full public documentation: linkpost.gg/cheat-sheet.
**LinkPost wins**: AuthoredUp = static browsable library. LinkPost = 33 measured tactics + personal stats on your posts + direct integration with scoring and editor.
### Analytics and Dataset X-Ray {#analytics}
AuthoredUp has solid analytics, especially for multi-account ghostwriters (aggregated view, client comparison, reporting export). LinkPost decodes your posts at a level no other tool on the market reaches: business funnel mix (TOFU/MOFU/BOFU) per post, analysis of 100% of comments (sentiment, controversy, your audience's emotional response), identification of your real best post (1 user out of 3 discovers it's not what they thought), niche benchmark. The algorithm also PREDICTS the emotional response of your posts BEFORE publication: not just a numerical score, a behavioral projection of the sentiment they will trigger. And the same depth of analysis applies to any LinkedIn creator via Spy Mode: you see their funnel mix, audience sentiment, emotional triggers. AuthoredUp gives client reporting. LinkPost gives behavioral science.
**LinkPost wins**: AuthoredUp = client reporting (solid multi-account). LinkPost = behavioral science (TOFU/MOFU/BOFU + 100% comments + emotion prediction + Spy Mode on any creator).
### Multi-account and agency management {#multi-comptes}
AuthoredUp specialized in ghostwriting: Team plan optimized for agencies managing multiple client LinkedIn accounts, granular permissions, approval workflows, multi-client branding. LinkPost integrates multiple writing profiles + unified calendar, but stays focused on content creation (not agency management). If your business model is managing 10-30 LinkedIn accounts for clients, AuthoredUp Team is better suited to this workflow.
**AuthoredUp wins**: AuthoredUp wins on agency multi-client management. LinkPost suits 1-5 accounts in parallel.
## Use case fit {#use-cases}
### LinkedIn ghostwriter or ghostwriting agency {#ghostwriter}
If your job is writing LinkedIn posts for clients, AuthoredUp is the reference tool. Editor + preview + hooks library + multi-account + client reporting: everything is calibrated for your workflow. LinkPost would generate 25 variants but that's not what helps when you want to write THE post for THE client in THE brand voice.
**Recommendation: AuthoredUp**
### B2B SaaS founder generating leads from content {#fondateur-saas-inbound}
A single viral post can bring you 5 to 15 demo requests. You don't have time to publish blind or dig through a hooks library. LinkPost generates 25 variants, tells you which one will land, and you publish that one. Over 90 days, the ROI of a single successful post pays for 6 months of subscription at €99/month.
**Recommendation: LinkPost**
### Coach or consultant scaling personal brand {#coach-consultant}
You want to understand WHY your posts work to scale your output. Spy Mode on top creators in your niche, Dataset X-Ray on your own posts, AI Strategist for monthly planning. AuthoredUp helps you write better, LinkPost helps you decide better what to publish.
**Recommendation: LinkPost**
### Marketing agency managing 10+ LinkedIn accounts {#agence-marketing}
If your model is managing 10-30 LinkedIn accounts for clients (agency ghostwriting), AuthoredUp Team is better suited: approval workflows, multi-client branding, reporting per account. LinkPost suits 1-5 accounts but loses the agency UX edge at scale.
**Recommendation: AuthoredUp**
## They switched from AuthoredUp to LinkPost {#switchers}
## Final verdict {#verdict}
**For AuthoredUp**
Pick AuthoredUp if you're a ghostwriter (you or your agency manages client LinkedIn accounts), if you want the best LinkedIn editor with advanced post preview and hooks library, and if your budget is under $30/month. It's the most mature tool for the ghostwriting and multi-client agency use case.
**For LinkPost**
Pick LinkPost if you publish to generate business through inbound content, and every post matters. The difference with AuthoredUp on content creation is that we don't give you a better editor, we generate 25 calibrated variants scored on 300+ factors and tell you which one to publish. Science replaces intuition. On the 20 most active users: x1.93 likes over 60 days, x3 on their best post.
## FAQ {#faq}
### Is LinkPost at €99/month more expensive than AuthoredUp? {#faq-is-linkpost-at-99-month-more-expensive-than-authoredup}
Yes, AuthoredUp starts at $19/month (Solo), significantly cheaper than LinkPost. But the two tools are positioned differently: AuthoredUp is a LinkedIn editor optimized for ghostwriters, LinkPost is a virality prediction + multi-variant generation tool. If you're writing posts for clients, AuthoredUp is the right price/value ratio. If you publish to drive business through content, LinkPost's ROI is measurable (x1.93 likes over 60 days).
### Isn't the 300+ factor scoring just marketing? {#faq-isn-t-the-300-factor-scoring-just-marketing}
No. The V2 algorithm analyzes 300+ factors total, including 27 personalized on your history (vs 49 factors and 0 personal in V1). It's trained on 1M+ LinkedIn posts. Before/after measured results on the 20 most active users over 60 days: x1.93 likes on average, average best post goes from 78 to 237 likes (×3), 1 user out of 4 multiplies their record by 10+. Not marketing, measured numbers.
### What's the real concrete difference with AuthoredUp? {#faq-what-s-the-real-concrete-difference-with-authoredup}
AuthoredUp is a LinkedIn editor with advanced post preview, hooks library and analytics for ghostwriters. LinkPost is a virality prediction + multi-variant generation tool: we generate 25 versions of each post, score them on 300+ factors, tell you which to publish. AuthoredUp = ghostwriter workflow writing for clients. LinkPost = creator workflow maximizing every post for their own business.
### AuthoredUp has a free trial, LinkPost doesn't? {#faq-authoredup-has-a-free-trial-linkpost-doesn-t}
AuthoredUp offers a free trial with limited access. LinkPost doesn't have a full-product trial, but the Post Analyzer is free without signup at linkpost.gg/post-analyzer: paste a post, we score it on 300+ factors. To use LinkPost in full, sign up then pick a plan: €99/month or €790/year.
### Does LinkPost have a post editor as mature as AuthoredUp? {#faq-does-linkpost-have-a-post-editor-as-mature-as-authoredup}
No, and that's intentional. LinkPost integrates a functional editor with preview and native LinkedIn formatting, but it's not the center of the product. The center is 25-variant generation + predictive scoring. If your daily workflow is essentially writing and formatting posts for clients, AuthoredUp has a more suited editor UX.
### Can I migrate my AuthoredUp posts to LinkPost? {#faq-can-i-migrate-my-authoredup-posts-to-linkpost}
Nothing to migrate. LinkPost connects to your official LinkedIn account and analyzes your existing posts directly. No copy-paste, no manual import. Your writing profiles are automatically created from your last 100 published posts on LinkedIn.
### Is AuthoredUp French? And LinkPost? {#faq-is-authoredup-french-and-linkpost}
AuthoredUp is founded by Ivana Todorović, team based in Serbia. LinkPost is co-founded by Yannis Haismann in France (alongside LinkHub, LinkEarn and LinkMagnet in the same galaxy). Both are GDPR-compliant. Both publish via the official LinkedIn API.
### Should I leave AuthoredUp to switch to LinkPost? {#faq-should-i-leave-authoredup-to-switch-to-linkpost}
Depends on your usage. If you use AuthoredUp mainly for the editor and hooks library, LinkPost covers all that differently (direct generation + scoring) but doesn't replace the AuthoredUp editor quality. If you're a solo creator wanting to maximize every post, LinkPost clearly replaces it. If you're a ghostwriter managing client accounts, keep AuthoredUp.
### How does LinkPost factor in the new LinkedIn algorithm? {#faq-how-does-linkpost-factor-in-the-new-linkedin-algorithm}
LinkPost's virality prediction algorithm was designed building on LinkedIn Engineering's public research, notably the article "Engineering the next generation of LinkedIn's Feed" published by Hristo Danchev on March 12, 2026 (https://www.linkedin.com/blog/engineering/feed/engineering-the-next-generation-of-linkedins-feed). That paper details the transition to a unified feed via LLM embeddings, percentile bucketing of engagement signals (popularity-signal correlation ×30 per LinkedIn), temporal interaction sequences (Generative Recommender, transformer with causal attention), and the passive/active signal distinction. Our algorithm models exactly these signals: estimated dwell, passive/active mix, semantic structure, persona-specific temporal profile. That's what sets it apart from a plain LLM-as-a-judge based on grammar.
## Get started {#cta}
- Try LinkPost now: https://linkpost.gg/en/auth/signup?utm_source=compare&utm_medium=organic&utm_campaign=linkpost-vs-authoredup
- See plans: https://linkpost.gg/en/pricing?utm_source=compare&utm_medium=organic&utm_campaign=linkpost-vs-authoredup
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*Canonical source: https://linkpost.gg/en/compare/linkpost-vs-authoredup*
*Published: 2026-05-25*
*Last updated: 2026-05-25*
*Author: Yannis Haismann (https://www.linkedin.com/in/yannis-haismann/)*