# LinkedIn Benchmark June 2026: real reach and engagement by audience size

> Source: LinkPost (https://www.linkpost.gg/en/benchmarks/june-2026). Percentiles computed over 15,838 LinkedIn posts published in June 2026 by 3,780 tracked creators. Computed on 2026-07-19. Frozen data — monthly reports are never modified after publication.

## Key takeaways

- The median LinkedIn post earned **13 reactions** and **3 comments** in June 2026 (median reactions: -35% vs May 2026).
- The top 10% of posts exceeded **123 reactions**.
- On the premium-analytics subset (310 posts), the median post reached **485 impressions** with a median engagement rate of **2.95%**.

## Reactions by follower count (June 2026)

| Followers | Low (p25) | Median | High (p75) | Top 10% (p90) | Posts |
|---|---|---|---|---|---|
| All | 4 | 13 | 40 | 123 | 15,838 |

## Comments by follower count

| Followers | Low (p25) | Median | High (p75) | Top 10% (p90) |
|---|---|---|---|---|
| All | 0 | 3 | 13 | 41 |

## Impressions by follower count

| Followers | Low (p25) | Median | High (p75) | Top 10% (p90) | Posts |
|---|---|---|---|---|---|
| All | 220 | 485 | 1,280 | 3,622 | 310 |

## Engagement rate (reactions + comments + shares / impressions)

Median engagement rate: **2.95%** (p25: 1.39%, p75: 4.56%, p90: 7.15%).

## 6-month trend (median post)

| Month | Median reactions | Median comments | Median impressions | Posts |
|---|---|---|---|---|
| January 2026 | 24 | 7 | 708 | 80,398 |
| February 2026 | 23 | 6 | 690 | 84,923 |
| March 2026 | 22 | 6 | 872 | 85,811 |
| April 2026 | 22 | 6 | 723 | 63,988 |
| May 2026 | 20 | 6 | 793 | 28,035 |
| June 2026 | 13 | 3 | 485 | 15,838 |

## By format

| Format | Median reactions | Median comments | Posts |
|---|---|---|---|
| Carousel (PDF) | 27 | 17 | 153 |
| Image | 16 | 4 | 9,108 |
| Text-only | 8 | 1 | 6,270 |
| Video | 55 | 16 | 307 |

## Elite thresholds (reactions needed)

| Top 25% | Top 10% | Top 5% | Top 1% |
|---|---|---|---|
| 40 | 123 | 266 | 1,323 |

## Reactions distribution

| Reactions range | % of posts |
|---|---|
| 0 | 8.1% |
| 1-5 | 24.9% |
| 6-10 | 13.3% |
| 11-25 | 19.4% |
| 26-50 | 13.5% |
| 51-100 | 8.9% |
| 101-250 | 6.6% |
| 250+ | 5.3% |

## Median reactions by publication day (Europe/Paris time)

| Day | Median reactions | Posts |
|---|---|---|
| Monday | 13 | 3,078 |
| Tuesday | 12 | 3,616 |
| Wednesday | 11 | 2,494 |
| Thursday | 12 | 2,621 |
| Friday | 13 | 2,188 |
| Saturday | 14 | 874 |
| Sunday | 18 | 967 |

Best slot this month: Wednesday 0-4h (34 median reactions).

## Post length vs reactions

| Characters | Median reactions | Posts |
|---|---|---|
| 0-300 | 7 | 2,177 |
| 300-600 | 11 | 1,714 |
| 600-900 | 14 | 2,142 |
| 900-1200 | 14 | 2,594 |
| 1200-1600 | 13 | 3,198 |
| 1600-2200 | 16 | 2,547 |
| 2200+ | 16 | 1,466 |

## Post lifespan

| After 6h | After 24h | After 48h | After 7 days |
|---|---|---|---|
| 99.4% | 100% | 100% | 100% |

Median share of final reactions already earned (measured on 3,833 posts with multiple snapshots).

## Saves, reposts and followers gained (premium-analytics subset)

Median saves: **0** · Median reposts: **0** · Followers gained per post: **0** (median), **2** (top 10%). Over 195 posts.
text posts generate the most saves: 4.4 saves per 100 reactions.

## The 3 movements of the month

- Median likes per post dropped 35% from 20 in May to 13 in June, extending a six-month decline from 24 in January.
- Video posts collapsed from 7.8% of total content in May to just 1.9% in June, while text-only posts surged from 26.7% to 39.6%.
- Total tracked posts fell by 44% from 28,035 in May to 15,838 in June, the lowest monthly volume in the first half of 2026.


## This month's analysis

The median LinkedIn post in June 2026 received 13 likes and 3 comments, a sharp decline from May's 20 likes and 6 comments. This continues a six-month downward trend that began at 24 median likes in January, representing a 46% drop in engagement over the period. The total volume of tracked posts also fell dramatically, from 28,035 in May to just 15,838 in June, suggesting either reduced creator activity or a significant shift in posting behavior during the early summer months.

The most striking format shift occurred with video posts, which dropped from 7.8% of all content in May to just 1.9% in June, while text-only posts surged from 26.7% to 39.6% of total volume. Image posts remained the dominant format at 57.5%, though carousels fell to just 1.0% of all posts. Despite their relative scarcity, video posts continued to outperform all other formats with a median of 55 likes versus 16 for images, 27 for carousels, and just 8 for text-only content.

Weekend posting showed notably stronger engagement, with Sunday posts achieving a median of 18 likes compared to Tuesday's low of 11 likes. The engagement rate distribution remained relatively stable, with the median post reaching 2.95% of its audience, while top performers in the 90th percentile achieved 7.15%. The threshold to reach the top 10% of posts by reactions rose slightly to 123 likes, though this remains well below the 236-like threshold observed in the previous reporting period.

## 5 stats to remember

- The median LinkedIn post in June 2026 received just 13 likes, down 46% from 24 likes six months earlier. Six consecutive months of declining engagement suggest a fundamental shift in platform behavior.
- Video posts represented only 1.9% of LinkedIn content in June but delivered a median of 55 likes. That's 4x the performance of text-only posts at 8 median likes.
- 99.4% of a LinkedIn post's total engagement happens within the first 6 hours. After one day, the post has effectively reached its final engagement number.
- To reach the top 10% of LinkedIn posts by reactions in June 2026, you needed 123 likes. The top 1% threshold sat at 1,323 reactions.
- Sunday posts on LinkedIn achieved a median of 18 likes in June 2026, versus just 11 for Tuesday posts. Weekend publishing outperformed midweek by 64%.

## Methodology

- Corpus: 15,838 public LinkedIn posts published between 2026-06-01 and 2026-07-01 (UTC), tracked by LinkPost.
- Posts collected from algorithmic feeds are excluded to avoid a virality bias.
- Low = 25th percentile, Median = 50th, High = 75th, Top 10% = 90th. Latest known metric snapshot per post.
- Impressions and engagement rate cover the 310 posts whose author syncs LinkedIn premium analytics (a subset, flagged everywhere).
- Follower brackets cover the 0 posts whose author audience size is known. Every displayed bracket holds at least 30 posts.
- Frozen at compute time: past months are never recomputed.

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Generated by LinkPost. Monthly LinkedIn benchmark: https://www.linkpost.gg/en/benchmarks/june-2026